{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SHORTAGE

While a lot of deluxe brand names drive exposure via social media advertising, celeb collaborations and fashion programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products have not altered much in years; it does not have TikTok, and doesn't give celebrities total